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Director, Sustainability Communication

SHEIN • Singapore • Added on Jul 9, 2026
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As the Director of Sustainability Communication, you will take full ownership of how this global retail giant articulates its environmental and social progress. You are responsible for translating complex ESG data into compelling narratives that resonate with a global audience, overseeing everything from high-level strategy to the granular details of omnichannel content delivery. Your mission is to bridge the gap between technical sustainability frameworks and public perception through authentic storytelling.

This role is critical because the company is under intense global scrutiny regarding its supply chain and environmental footprint. By leading the global ESG communication strategy, you will be at the forefront of defining how a fast-fashion leader pivots toward more sustainable practices. You have the unique opportunity to shape the transparency and accountability narrative for a brand that impacts millions of consumers and thousands of vendors worldwide.

This suits someone who is a seasoned PR strategist and a native English speaker with an exceptional grasp of the sustainability landscape. You should thrive in fast-paced environments where navigating multi-stakeholder expectations is the daily norm.

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What are the main missions and responsibilities of this role?

The Director is tasked with architecting a global ESG communication strategy that aligns with the company's broader brand values and mission. This involves deep-diving into the social and environmental impacts of the company's operations to create authentic narratives. You will be responsible for translating technical ESG achievements into engaging content for diverse audiences and oversight of content across multiple digital and corporate channels. Beyond content creation, the role involves identifying high-impact thought leadership opportunities. You will guide senior leadership on how to best represent the company's sustainability progress in public forums. Monitoring peer trends and setting internal communication KPIs to measure the resonance and impact of your storytelling efforts are also key components of the daily mission.

Key learning opportunities for this job

Candidates will gain unparalleled experience in crisis communication and reputation management within the context of a high-growth, high-scrutiny industry. Managing the ESG narrative for one of the world's largest retailers provides a unique laboratory for learning how to scale sustainability messaging across different cultures and regulatory environments, particularly between Western markets and the APAC region. Additionally, there is significant exposure to advanced ESG frameworks and on-demand production methodologies. You will learn to collaborate with global subject matter experts in circularity, supply chain ethics, and carbon accounting to ensure that every story told is backed by robust data and industry-leading practices.

How does the ideal candidate look like (experience, skills)?

The ideal candidate is a heavyweight communicator with 8 to 10 years of experience, specifically within ESG or sustainability-related PR. A Bachelor's degree in Communications or Public Relations is expected, but the true differentiator is a proven track record of managing omnichannel strategies for global brands. Native-level English writing skills are non-negotiable for this high-level corporate role. Soft skills are equally vital; the company seeks an independent, initiative-driven leader who can navigate a complex corporate structure. While not required, fluency in Mandarin is a significant advantage, as it facilitates smoother collaboration with headquarters and various internal subject matter experts across the global network.

Advice to stand out and make a successful application

To stand out, move beyond generic PR achievements and demonstrate your ability to handle complex sustainability narratives. Share specific examples of how you have translated complex data or controversial topics into transparent, trustworthy communications. Your portfolio should showcase a sophisticated tone of voice that balances corporate professionalism with the creative flair needed for a fashion brand. Given the nature of the industry, being prepared to discuss your perspective on the challenges of fast fashion and how communication can drive positive change will be crucial. Tailor your application to show you understand the 'on-demand' model and how it differentiates the company's sustainability potential from traditional retail competitors.

What aspects of the company's sustainability is this role likely to focus on?

The role will focus heavily on the environmental and social transparency of the supply chain. This requires communicating the company's 'on-demand' production methodology as a tool for waste reduction and operational efficiency. You will likely focus on initiatives related to waste management, ethical sourcing, and how the brand empowers its vast network of vendors to meet ESG standards. Another major focus area will be Diversity, Equity, and Inclusion (DEI). As a global retailer, showcasing the human impact of their operations—from internal corporate culture to the well-being of workers throughout the value chain—is a central pillar of the communication strategy this Director will lead.

What are the main challenges someone in this role might face?

The most significant challenge will be managing public perception in an era of heightened awareness regarding the environmental costs of the fashion industry. Navigating skepticism and ensuring that all claims are scientifically grounded and resistant to 'greenwashing' accusations is a daily high-stakes task that requires constant vigilance and cross-departmental verification. Internal alignment across a global and decentralized workforce can also be difficult. You will need to ensure that sustainability messaging remains consistent across diverse regional teams while remaining culturally relevant. Balancing the fast-paced speed of a digital retailer with the careful, measured approach required for ESG reporting will require exceptional time management and diplomacy.

How could a typical day look like for someone in this position?

A typical day likely starts with monitoring global media trends and sentiment analysis regarding sustainability in fashion. You might then move into strategy meetings with the Global Communication Team to brainstorm content for upcoming ESG milestones or corporate reports. This often involves interviewing subject matter experts to gather data for a new thought leadership piece. Afternoons might be spent reviewing content across corporate PR channels or defining KPIs with analytical partners to track how effectively current campaigns are reaching stakeholders. The day usually involves significant coordination with cross-functional leaders in legal, supply chain, and HR to ensure that all outgoing communications are accurate and aligned with the overarching ESG framework.

What are the opportunities for professional growth and development in this role?

This role offers a clear path toward Executive or C-suite leadership within the corporate communications or sustainability domains. As a Director in a high-visibility global firm, success in this role builds a reputation as an expert in sustainability transformation and strategic narrative building, making the candidate a prime choice for future Chief Communication Officer or Chief Sustainability Officer roles. There is also the potential for geographic mobility and cross-functional transitions. Given the global nature of the company, the experience gained in Singapore while managing a worldwide narrative provides the strategic depth needed to lead communication departments in other major hubs or to transition into more technical ESG strategy roles.

The main stakeholders you might be interacting with

Internal stakeholders include the Global Leadership Team, the ESG department experts, and the HR team, with whom you will collaborate on internal engagement and DEI initiatives. You will also work closely with regional marketing and PR leads to ensure that global strategies are executed effectively at a local level. Externally, you will interact with media outlets, ESG rating agencies, and industry partners. You may also engage with NGOs and community organizations as part of the company's outreach efforts. Managing these relationships requires a high degree of professional tact to ensure the brand's sustainability journey is understood and respected by both critics and supporters.

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