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Alternance communication et RSE

Goûters Magiques France Added on Jun 12, 2026
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Cette alternance vous place au cœur de l’animation de la démarche responsable du groupe Goûters Magiques. Vous aurez pour mission de concevoir des contenus créatifs, allant de la vidéo à l’infographie, pour rendre tangibles les actions sociales et environnementales de l’entreprise. Votre quotidien consistera à coordonner les supports digitaux et physiques afin de mobiliser les collaborateurs et valoriser les engagements de la marque auprès du public.

Dans une industrie agroalimentaire en pleine transformation, ce rôle est crucial pour transformer des données extra-financières complexes en récits inspirants. En travaillant sur la communication responsable, vous contribuez directement à la mission du groupe : offrir des produits qui ont du sens. C’est l’opportunité de participer à la valorisation d’un modèle économique breton attaché au local et à la nutrition.

Ce poste convient parfaitement à un étudiant en Master sensible aux enjeux durables, doté d’une réelle aisance avec les outils graphiques et d’une plume créative pour fédérer les équipes autour du changement.

FAQ de l’offre

Quelles sont les principales missions et responsabilités de ce poste ?

The apprentice will be responsible for creating diverse editorial and visual content, including photos, videos, and infographics, to showcase the company's CSR commitments. This involves managing both print and digital communication tools to ensure consistent messaging across all platforms. Beyond content creation, the role includes assisting with extra-financial reporting and regulatory monitoring. You will also play a key part in internal animation by organizing events and communication campaigns designed to boost employee engagement and strengthen the employer brand.

Opportunités d'apprentissage clés pour ce poste

Joining a company with a long-standing CSR label since 2018 offers a deep dive into professional sustainability standards and reporting frameworks. You will learn to translate technical ESG goals into compelling narratives for a wide audience, from factory workers to retail partners. Technically, you will sharpen your skills in professional graphic design and video editing within a corporate environment. The role also provides exposure to the strategic side of sustainability, observing how regulatory constraints are integrated into a marketing and innovation direction.

Quel est le profil du candidat idéal (expérience, compétences) ?

The ideal candidate should be a Master-level student specialized in communication or sustainable development. A strong command of creative software such as Adobe Creative Suite or Cap Cut is essential to fulfill the content creation requirements of the role. Soft skills are equally important; the team looks for someone curious, organized, and proactive. The ability to manage multiple projects simultaneously while maintaining high editorial quality and a collaborative spirit is key to succeeding in this Breton family-run group.

Conseils pour se démarquer et réussir sa candidature

To stand out, showcase a portfolio or examples of your creative work that demonstrate your ability to explain complex topics simply and visually. Highlight any previous experience or academic projects where you successfully managed internal or digital communication. Tailor your application by showing a genuine interest in the agrifood sector's specific challenges, such as local sourcing or nutritional transparency. Demonstrating that you understand the culture of a regional company with global ambitions will show your alignment with their 'Goût et Sens' mission.

Sur quels aspects de la durabilité de l'entreprise ce poste est-il susceptible de se concentrer ?

The role focuses heavily on social impact and transparency, specifically regarding the company's efforts to work with local partners and improve nutritional profiles. You will be at the intersection of environmental stewardship and consumer education. There is also a significant focus on governance and reporting, as you will help prepare the documents that track the group's progress toward its multi-year sustainability targets and CSR labeling requirements.

Quels sont les principaux défis qu'une personne à ce poste pourrait rencontrer ?

One of the primary challenges will be bridging the gap between complex regulatory CSR requirements and accessible, engaging communication. You must ensure that messaging is authentic and avoids any perception of greenwashing while remaining attractive to a broad consumer base. Additionally, managing communication across multiple production sites requires strong organizational skills to ensure that internal engagement initiatives reach all 700 employees effectively, regardless of their location or role within the bakery factories.

À quoi pourrait ressembler une journée type pour une personne à ce poste ?

A typical day might start with a team check-in to align on ongoing marketing and CSR projects. You might then spend the morning filming a video update on a new sustainable packaging initiative or designing an infographic for the internal newsletter. Afternoons could be dedicated to coordinating with local site managers for an upcoming internal event or consolidating data for the annual CSR report. The day often ends with monitoring the latest trends in sustainable communication to bring fresh ideas to the Marketing and Innovation department.

Quelles sont les opportunités de croissance et de développement professionnel dans ce rôle ?

This apprenticeship offers an excellent launchpad into CSR communication, a rapidly growing niche within the marketing field. You will gain high-level visibility by working directly within the combined Marketing, Innovation, and CSR department. Successful completion of this year could lead to opportunities within the broader group or provide the specialized expertise needed to step into a Sustainability Coordinator or Brand Manager role in the demanding food and beverage industry.

Les principaux interlocuteurs avec lesquels vous serez amené à interagir

You will work closely with the Marketing and CSR Director and the internal communication team. These interactions are vital for ensuring that all external messaging aligns with the group's strategic sustainability roadmap. Externally, you may interact with service providers, local partners, and marketing agencies. Internally, you will be in frequent contact with employees across the five production sites to gather success stories and foster a unified corporate culture around shared values.

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