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Alternance communication et RSE

Goûters Magiques Francia Added on Jun 12, 2026
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Esta alternancia le sitúa en el centro de la dinamización de la estrategia responsable del grupo Goûters Magiques. Su misión será diseñar contenidos creativos, desde vídeos hasta infografías, para materializar las acciones sociales y ambientales de la empresa. Su día a día consistirá en coordinar los soportes digitales y físicos para movilizar a los colaboradores y poner en valor los compromisos de la marca ante el público.

En una industria agroalimentaria en plena transformación, este rol es crucial para convertir datos extra-financieros complejos en narrativas inspiradoras. Al trabajar en la comunicación responsable, contribuirá directamente a la misión del grupo: ofrecer productos con sentido. Es la oportunidad de participar en la puesta en valor de un modelo económico bretón comprometido con lo local y la nutrición.

Este puesto es ideal para un estudiante de Máster sensibilizado con los retos de la sostenibilidad, con gran soltura en el uso de herramientas gráficas y una pluma creativa para cohesionar a los equipos en torno al cambio.

Preguntas frecuentes

¿Cuáles son las misiones y responsabilidades principales de este puesto?

The apprentice will be responsible for creating diverse editorial and visual content, including photos, videos, and infographics, to showcase the company's CSR commitments. This involves managing both print and digital communication tools to ensure consistent messaging across all platforms. Beyond content creation, the role includes assisting with extra-financial reporting and regulatory monitoring. You will also play a key part in internal animation by organizing events and communication campaigns designed to boost employee engagement and strengthen the employer brand.

Oportunidades clave de aprendizaje en este puesto

Joining a company with a long-standing CSR label since 2018 offers a deep dive into professional sustainability standards and reporting frameworks. You will learn to translate technical ESG goals into compelling narratives for a wide audience, from factory workers to retail partners. Technically, you will sharpen your skills in professional graphic design and video editing within a corporate environment. The role also provides exposure to the strategic side of sustainability, observing how regulatory constraints are integrated into a marketing and innovation direction.

¿Cómo es el candidato ideal (experiencia, habilidades)?

The ideal candidate should be a Master-level student specialized in communication or sustainable development. A strong command of creative software such as Adobe Creative Suite or Cap Cut is essential to fulfill the content creation requirements of the role. Soft skills are equally important; the team looks for someone curious, organized, and proactive. The ability to manage multiple projects simultaneously while maintaining high editorial quality and a collaborative spirit is key to succeeding in this Breton family-run group.

Consejos para destacar y presentar una solicitud exitosa

To stand out, showcase a portfolio or examples of your creative work that demonstrate your ability to explain complex topics simply and visually. Highlight any previous experience or academic projects where you successfully managed internal or digital communication. Tailor your application by showing a genuine interest in the agrifood sector's specific challenges, such as local sourcing or nutritional transparency. Demonstrating that you understand the culture of a regional company with global ambitions will show your alignment with their 'Goût et Sens' mission.

¿En qué aspectos de la sostenibilidad de la empresa se centrará probablemente este puesto?

The role focuses heavily on social impact and transparency, specifically regarding the company's efforts to work with local partners and improve nutritional profiles. You will be at the intersection of environmental stewardship and consumer education. There is also a significant focus on governance and reporting, as you will help prepare the documents that track the group's progress toward its multi-year sustainability targets and CSR labeling requirements.

¿Cuáles son los principales retos a los que podría enfrentarse alguien en este puesto?

One of the primary challenges will be bridging the gap between complex regulatory CSR requirements and accessible, engaging communication. You must ensure that messaging is authentic and avoids any perception of greenwashing while remaining attractive to a broad consumer base. Additionally, managing communication across multiple production sites requires strong organizational skills to ensure that internal engagement initiatives reach all 700 employees effectively, regardless of their location or role within the bakery factories.

¿Cómo sería un día típico para alguien en esta posición?

A typical day might start with a team check-in to align on ongoing marketing and CSR projects. You might then spend the morning filming a video update on a new sustainable packaging initiative or designing an infographic for the internal newsletter. Afternoons could be dedicated to coordinating with local site managers for an upcoming internal event or consolidating data for the annual CSR report. The day often ends with monitoring the latest trends in sustainable communication to bring fresh ideas to the Marketing and Innovation department.

¿Cuáles son las oportunidades de crecimiento y desarrollo profesional en este puesto?

This apprenticeship offers an excellent launchpad into CSR communication, a rapidly growing niche within the marketing field. You will gain high-level visibility by working directly within the combined Marketing, Innovation, and CSR department. Successful completion of this year could lead to opportunities within the broader group or provide the specialized expertise needed to step into a Sustainability Coordinator or Brand Manager role in the demanding food and beverage industry.

Los principales interlocutores con los que interactuarás

You will work closely with the Marketing and CSR Director and the internal communication team. These interactions are vital for ensuring that all external messaging aligns with the group's strategic sustainability roadmap. Externally, you may interact with service providers, local partners, and marketing agencies. Internally, you will be in frequent contact with employees across the five production sites to gather success stories and foster a unified corporate culture around shared values.

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