The Pokémon Company International oversees all business operations for the global franchise across markets outside of Asia. This organization is responsible for brand management, licensing, and marketing efforts for a wide variety of entertainment products. Their portfolio includes the iconic trading card game, animated television series, and extensive home entertainment distribution. Originally established in Japan in 1996, the brand has grown into one of the most recognizable children’s properties globally. The company effectively bridges the gap between digital content and physical consumer products for a worldwide audience.
The Pokémon Company International
Managing a global entertainment brand through physical trading cards and digital media animation.
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